Windows Phone surpasses 9% sales across Europe, experiences decline in Italy and China

Lumia 520

Kantar Worldpanel's latest numbers shows continued rapid growth for Windows Phone sales in European markets, but heavier drops are highlighted in Cathay and Italy.

Kantar WorldPanel today released market share figures for the smartphone market. For three months to Baronial 2022, the written report shows Windows Phone posting its highest ever share of sales, with 9.2 percent across five European markets. Compared to final calendar month'southward written report, this is substantial growth. Android remains dominant beyond the board, as is to be expected, but there'southward certainly a change in the winds.

Windows Telephone hitting double digit sales share in France and U.k. with ten.viii percent and 12 percentage respectively, while in Germany the platform sits backside iOS on viii.eight% and is within reach past just one percent bespeak. Here's what strategic insight managing director at Kantar Worldpanel, Dominic Sunnebo had to say on Android's position:

"After years of increasing marketplace share, Android has now reached a point where significant growth in developed markets is becoming harder to find. Android's growth has been spearheaded past Samsung, but the manufacturer is now seeing its share of sales across the major European economies dip year on year every bit a sustained improvement from Sony, Nokia and LG begins to augment the competitive landscape."

Sunnebo touches on Windows Phone'southward continued progress every bit well. "Windows Phone's latest wave of growth is being driven by Nokia'south expansion into the low and mid range market with the Lumia 520 and 620 handsets." We've covered Lumia 520 and 620 in the past and how the units are aircraft well, especially looking at data released by AdDuplex. Aiming for 16 to 24 year-olds and 35 to 49 year-olds, Nokia has been able to become that balance merely right.

Lumia 1020 iPhone

Kantar Worldpanel - August 2022 Windows Phone Share by country

Germany: 8.viii% (+v.0% YoY)
GB: 12.0% (+7.5% YoY)
French republic: 10.8% (+5.2% YoY)
Italy: 9.5% (-0.8% YoY)
Spain: 2.2% (+0.1% YoY)
U.s.: 3.0% (+0.iv% YoY)
China: 2.i% (-two.six% YoY)
Australia: vi.5% (+2.8% YoY)

We're looking at positive growth overall, with the US still struggling to have off, but it's not falling. The largest notable gains are located in Great Uk, a market that was once a level playground between iOS, Android and BlackBerry, with the former highly-seasoned to the younger generations due to BBM. Nokia has been able to tap into these markets successfully with its Lumia line of products.

Kantar Aug 2022

Overall, Windows Telephone experienced steady growth beyond the lath, excluding both China and Italy. The latter market has been considered in the past equally a Microsoft stronghold when it comes to mobile platforms, though this month Windows Phone experienced a percentage point change of -0.viii (YoY). Mainland china dropped substantially, taking a hit of 2.6% (YoY).

Source: Kantar Worldpanel

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